The Social Tools Summit is starting tomorrow (Oct. 27) in San Francisco and running through Oct. 28. The Summit offers a way to share best practices and solutions on the tools to scale social media ROI and is targeted at “executives and managers in social business, social media, marketing, public relations, corporate communications, sales, business development, and human resources”. I look forward to the opportunity to not only speak on a panel (below) but also hear how other businesses are using social tools. My experience as a technology consultant, social media influencer and digital marketer has given me the 365 degree view of the power of social media for building business value. In addition, by setting goals, measuring key performance metrics and using social media tools, businesses can increase brand engagement, sales and customer loyalty.
For those attending the Social Tools Summit or live streaming the event, our panel will be Session 4: Analyzing the Business Value of Your Social Media Program. I will be moderating a fantastic group of speakers including Maria Saltz, Abby Tegnelia, Carlos Gil, Jacob Warwick and Shane McLaughlin.
Here is the description:
“How can social tools help us glean insight as to the business value of our social media activities? A social media analytics and intelligence tool is your best friend at helping you find deeper insights into your presence, your customers, your competition, your content, and ultimately your ROI. Learn from these experts how the secret tools of social business intelligence can help you measure, integrate, and analyze.”
After the summit, I will update this post with key takeaways from the panel.
**Promo code: Use the promo code BETH100TECHMAMAS (to be entered when registering at www.socialtoolssummit.com/#registration) for the Full 2-Day Pass or the Streaming Pass to save $100 off registration.
Follow @socialtoolssmmt on Twitter using the hashtag #SocialTools15 to join in the conversation. Please feel free to share tips, tricks and challenges of analyzing the business value of social media in your business!
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