The movie, Safe Haven, will share the romance by opening on Valentines Day, February 14th. In my last post, I shared my thoughts about the movie, a must see romantic thriller! I was fortunate a month ago to join the Author/Producer, Nicholas Sparks, and one of the movie’s stars Josh Duhamel, as well as the Relativity Media team for part of their tech press tour. How unique and exciting to see a movie include tech partnerships as part of their launch, giving fans new ways to expand their movie experience. With an engaging cast (including Josh Duhamel and Julianne Hough), a beautiful set, and a great story written by Nicholas Sparks, the movie delivers on all fronts.
The San Francisco Safe Haven tech tour included the following stops:
1. PopSugar: The Safe Haven team stopped by PopSugar where they had a fun “cupcake” ambush of their editors and posed for pictures at a photobooth. Both Josh Duhamel and Nicholas Sparks were great sports posing for pictures with each and every one who waited in line for a picture, all with equal enthusiasm! They even let one specific tech mom sneak in for a picture she will never forget.
1. One Kings Lane:
Safe Haven provided One Kings Lane with approximately 20 décor items from the set. One Kings Lane will execute a Safe Haven sale on or around 2/14 for 72 hours where they will sell the set décor, signed books from Sparks, and a signed script. Proceeds will benefit the Nicholas Sparks Foundation. I can’t wait to see what set items will be available for sale considering that the movie set location was scenic Wilmington and Southport, North Carolina.
2. Shutterfly : Nicholas Sparks and Josh Duhamel engaged with a big group of fans at Shutterfly, taking photos together and answering questions.
They inspired enough romance from talking that CEO of Shutterfly Jeff Housenbold gave a kiss to his wife at the end of the event (everyone cheered).
The fun Shutterfly offer available now for anyone is: Send 5 free Shutterfly cards to the people you love! Use promo code: safehaven at www.shutterfly.com/safehaven to redeem this offer by 2/25/13.
3. Twitter: The Safe Haven team also stopped by Twitter’s headquarters and participated in a screening organized by Twitter Movies (with Twitter staff)
After seeing Josh Duhamel and Nicholas Sparks in action, I realized they understood not only the art of making movies and books, but also how to engage with their fans in a genuine way. Nicholas Sparks shared that interactions in social media can foster quality listening… and listening produces measurable data. He listens to social media conversations on books and movies regarding what the fans like and don’t like, and that helps him analyze what people really want. In addition, the Safe Haven team realizes that social media is not only important, but is also growing. You can follow the Safe Haven movie on multiple social media platforms: Twitter, Facebook, Instagram, YouTube and more! Safe Haven is now out in the theatres, so click here to find out movie times.
Disclosure: This was a press event.