This week, I'm working with a unique company called PicScout on outreach for some really cool announcements related to their company and products. Techies, graphic designers and other creative professionals who use, promote and access stock images online should know about PicScout's ImageExchange as it's cutting edge stuff. So I thought I'd put up a brief explanation of it here for anyone interested.
PicScout uses the tagline "every image gets its credit" because the idea is that all stock images online can be fingerprinted and globally identifiable with the Picscout tool suite. Their new downloadable Firefox browser add-on, ImageExchange, allows for easily identifying image ownership while browsing the web so creative professionals, bloggers, designers, etc. can license and purchase images accordingly. (Anyone who downloads the app before Monday the 14th is automatically entered to win a $250 certificate for agency images.)
ImageExchange now works with "every type of image, including rights managed, such as those from Masterfile, Life, Alfo, Mauritius; royalty free, including those from Blend and Glow, and UGC." It's pretty revolutionary when you think about it – the ability to determine who owns the rights to an image online and easily pay to use that image. Simple, legal, and smart.
PicScout also partners with the Creative Commons for image sharing purposes, and PicScout just announced that Creative Commons CEO Joi Ito has joined PicScout's advisory board.
For anyone who wants to learn more about the ImageExchange, you can participate in an online guided demo from PicScout Thursday at 1pm PST/4pm EST.