I am feeling my muscles growing as I type this. When I first became a mom I felt powerless and invisible compared to my life as a Senior Manager at a top consulting company. But in reality I knew that moms are the power consumers who make many purchasing decisions for their families. But I am happy to see the tides are turning, the age of the "power mom" is upon us.
First the Razorfish/Cafe Mom "Digital Mom" report came out and I had the amazing opportunity to present with Razorfish at SXSW on the topic of "Moms Who Tech". I was quite thrilled to find out the Wall Street Journal blog "The Juggle" and the BBC covered my SXSW session. Even more thrilled to be called a "geek mum".
And now Nielson has a report out (and Nielson.com blog post by Jessica Hogue) discussing the Power Mom 50. Here is a link Power Moms 50 press release pdf and the Powerpoint presentation listing the Nielson Power Moms 50 list.
Here are two quotes from Jessica Hogue's post that sums it up: "As CEOs of their households, Power Moms wield more influence than ever before" and "While reaching Power Moms may require more finesse than in years past, the opportunities to observe, engage and develop a truly holistic perspective of these women are there for willing marketers."
I am honored (and giddy) that they had a section for Tech Mom – defined as "Tech Mom are mom bloggers who are also PDA-toting, digital enthusiasts that love to stay connected". Even more giddy that TechMamas is listed as one of the Nielson Power Mom 50 – in that category (along with GeekMommy). The community section listed Silicon Valley Moms Group in the sections "Portals and Communities connecting moms, which is a community that is near and dear to my heart!
We can all come out from behind our computers, blogs, websites, wireless routers, smartphones, laptops, netbooks, smartservers, DVR's, LCD TV's, Bluetooth earpieces, PDA's, USB drives, digital cameras, video cams, USB Broadband cards and wireless wipes to flex those mom muscles and show everyone we are proud to be momswhotech.