Fresh after buying Guy Kawasaki's new book "Reality Check" I remembered the business/social media book I had just finished "Groundswell: Winning In A World Transformed By Social Technologies" by Charlene Li and Josh Bernoff.
I was thrilled to attend a book signing for Groundswell awhile ago and catch up with Charlene Li (pictured to the left). As a mom trying to restart her career, I consider Charlene Li a great role model. Groundswell is a book everyone doing business needs to read to understand the current environment – and is a helpful tool for working moms trying to get back into the market. Many moms also using social media as a tool to create their online image and build a community. Which is why I recommend the book Groundswell and Charlene's new blog Altimeter as a resource for those looking for information about social media.