I just took a quick read at one of my favorite aggregators (TechMeme) to see a powerful discussion going on about a company using fake Facebook Groups to market to students:
It seems that there may be a marketing company that is setting up Facebook groups for incoming students of 2013. The blog SquaredPeg.com wrote the original post that set off the discussion. Posts in other blogs such as Chronicle of Higher Education are also dicussing this.
So lesson learned is that college students (and their parents) need to make sure that any college related Facebook group is actually administered by a college representative. Next, EVERYONE NEEDS TO SET THEIR FACEBOOK PRIVACY SETTINGS and only "friend" people you know.