I had to opportunity to speak with Denise Kaigler, the VP of Corp.
Affairs for Nintendo of America on a press call to find out about 3
announcements Nintendo has just made. Here are some key items from the
- Nintendo Wii price decrease: Just in time for holiday shopping, the price of the Nintendo Wii will drop $50 from $250 to $199.99 – effective Sep 27.
- NEW Wii Game out Nov. 15: New Super Mario Bros. Wii is a simultaneous
multiplayer game that “offers a combination of cooperation
and competition “.
- World of Nintendo – Consumer Sampling Tour starting in Oct. and ending in January: Click HERE to see full schedule.
The World of Nintendo Consumer Tours are firsthand sampling events that
will showcase the diversity and breath of unique product experience.
The tour will include Nintendo titles already launched (including the Wii Sports Resort that utilizes the Wii Motion Plus) and new Nintendo
products (including the Wii Fit Plus )and is expected to reach 1 million consumers in 35 to 40
markets. The tour will be at different larger venues like Long Beach Comic Con, VGXPO in Philly and Big Apple Comic Con in NYC on Oct 2-Oct 18.
When I asked why Nintendo decided to do the sampling tours Denise Kaigler said “50 million consumers are sitting on sidelines, want to play, but have
not been convinced. They are waiting for that reason. Reducing price of
the Wii, continuing to come out with fun games and then showcasing
these titles will help the consumers
Click HERE to see Press Release included at the bottom of this post: