Nielson Power Mom 50: It’s Official – Moms Are Superheroes

I am feeling my muscles growing as I type this. When I first became a mom I felt powerless and invisible compared to my life as a Senior Manager at a top consulting company. But in reality I knew that moms are the power consumers who make many purchasing decisions for their families. But I am happy to see the tides are turning, the age of the "power mom" is upon us.

First the Razorfish/Cafe Mom "Digital Mom" report came out and I had the amazing opportunity to present with Razorfish at SXSW on the topic of "Moms Who Tech". I was quite thrilled to find out the Wall Street Journal blog "The Juggle" and the BBC covered my SXSW session. Even more thrilled to be called a "geek mum".

And now Nielson has a report out (and Nielson.com blog post by Jessica Hogue) discussing the Power Mom 50. Here is a link Power Moms 50  press release pdf and the Powerpoint presentation listing the Nielson Power Moms 50 list.

Here are two quotes from Jessica Hogue's post that sums it up:  "As CEOs of their households, Power Moms wield more influence than ever before" and "While reaching Power Moms may require more finesse than in years past, the opportunities to observe, engage and develop a truly holistic perspective of these women are there for willing marketers."

I am honored (and giddy) that they had a section for Tech Mom – defined as "Tech Mom are mom bloggers who are also PDA-toting, digital enthusiasts that love to stay connected". Even more giddy that TechMamas is listed as one of the Nielson Power Mom 50 – in that category (along with GeekMommy).  The community section listed Silicon Valley Moms Group in the sections "Portals and Communities connecting moms, which is a community that is near and dear to my heart!

We can all come out from behind our computers, blogs, websites, wireless routers, smartphones, laptops, netbooks, smartservers, DVR's, LCD TV's, Bluetooth earpieces, PDA's, USB drives, digital cameras, video cams, USB Broadband cards and wireless wipes to flex those mom muscles and show everyone we are proud to be momswhotech.

 

Happy Geeky Mother’s Day Breakfast

This is the yummy Mother's Day breakfast that my yummy three boys made me. Notice the She's Geeky mug that I snagged at the Bay Area Girls Geek Dinner #3 hosted by She's Geeky and Women 2.0. My boys know their mama has to have her she's geeky mug in the morning (and the Dagoba chocolate next to the mug)…

Happy Mother's Day to moms who tech, Silicon Valley Moms Group bloggers, my fantastic readers, and to EVERYONE!

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BBC Covers the “Mums Who Tech” SXSW Session

UPDATE: Here is the post on the BBC News – Technology page "The rising power of geek mums".

A fun surprise after the "Moms Who Tech" SXSW09 session was when Peter Price from the BBC walked up and said they wanted some interviews. I also gave him my co-leader Shireen Mitchell's information, she was delayed by a late plane but would be coming in later that afternoon. I was glad to see the BBC covering the Moms Who Tech topic and would be interested to hear from moms in England on how they use technology. Or as they say "mums".

I lived in Maidenhead, England for six months while working for Syntex (now Roche) as a systems project manager in 1994 – before I was married. I was sent to England to design the application security for the SAP system that was being installed. I really enjoyed living in England, especially going to London. I even somehow figured out the strategy for driving through roundabouts (at first it was quite scary).  While there I spent time watching and listening to the BBC and became a fan. I enjoyed many of their radio shows but one of my favorite T.V. shows was "Absoulutely Fabulous", now also in the US.

CLICK HERE to listen to the 3/17/09 SXSW Digital Planet interview interview with me (Beth Blecherman) and a few of the attendee's. If you are one of the attendee's that was interviewed, please comment with your thoughts (you did great!). The Moms Who Tech interview is during minutes 15-20. Gareth Mitchell is the presenter and Michelle Martin & Peter Price produced the show.

Here are some links to BBC Technology offerings:

 

Come To The SXSW 2009 Session “Moms Who Tech”

I am excited to be co-leading a session with Shireen Mitchell at SXSW 2009 called "Moms Who Tech". The session is on the "core conversation" track and here is the link for more details:

Moms Who Tech

Sunday, March 15th 2009

11:30 am

Moms
are power users of technology and social networking. This discussion
examines the gadgets and social media that they use to manage their
careers, families and friendships.

Laptop Magazine published in their August 2008 issue: "manufacturers can’t discount
the $90 billion women spend on gadgets, or the fact that they influence
61 percent of all consumer-electronics purchases, an increase of 4
percent since 2004."

Pass the word! I will post more details soon. For those coming to not-to-be-missed SXSW 2009, add "Moms Who Tech" to your SXSW schedule.