*Disclosure: Sponsored post.
I am a regular Gamestop customer, whether it’s pre-ordering a new kid’s video game or buying used video games and accessories. So, I was excited to recently host with Techlicious – a Gamestop event and tour at my local GameStop store. We had a fun group of bloggers, many who were already GameStop customers and excited to learn even more with a tour by the local GameStop team. Beyond being the “world’s largest, multi-channel video game retailer“, GameStop offers:
***Video games for all types of consoles (Xbox, Sony PlayStation, Nintendo Wii) along with Video game consoles, portable gaming devices, tablets and more.
***Tech accessories including headsets, tech toys such as Skylanders and Disney Infinity and even my kid’s favorite Lego video games (that compliment nicely all the Lego building they do).
***Gift Cards and Stocking Stuffers.
Best of all GameStop has affordable “Buy-Sell-Trade programs for video game hardware, software, digital content accessories, consumer electronics (including Apple Devices) and more“. To keep within our budget, we have our kids identify games they no longer play with to help save up for new ones. I was happy to find out that “GameStop also offers more then 2,500 video games under $20″. That also helps with the budget!
When looking for video games at GameStop we can always first check if there are used copies available. Long ago my teen figured out that we should sign up for the GameStop Power UP Rewards (customer loyalty program) – so we did. Along with the rewards, exclusives, point earning opportunities and extras, the GameStop’s PowerUp Rewards benefits include earning points towards future purchases.
We also had a lunch where we discussed holiday tech shopping tips, trends, tips on choosing video games and more from Suzanne Kantra of Techlicious and the GameStop team.
GameStop, with research partner Brierley+Partners, asked 500 U.S. gift givers what was at the top of their purchase lists this holiday season (fielded from November, 2013). Listed below are some highlights shared from the event and a press release:
- 42 percent of shoppers surveyed plan to purchase video game related items for their children this holiday – including video games, consoles, and accessories.” While we’re always thrilled for the holiday season, this one is especially exciting as we welcome the first new gaming consoles in nearly a decade, along with a flurry of new titles to show off the systems’ next-gen technology,” said Ashley Sheetz, chief marketing officer of GameStop. “It seems more people than ever, at almost any age, are getting into gaming, and if this survey is any indication, the number of gamers will keep on growing thanks to the holidays this year!”
- 84 percent of ‘gifters’ are aware of store and website trade-in programs, and nearly 20 percent are planning to use them to help defer gift costs. We learned that “GameStop offers instant store credit or cash on a vast range of products, from old video games, consoles, to smartphones, tablets, and other electronics sitting in drawers and on shelves. And with special holiday trade-in bonuses, the savings can grow large very quickly!”
- 82 percent of ‘gifters’ expect to turn to store employees when making purchasing decisions this holiday season. “We know holiday shopping is stressful and even more so when presented with the plethora of gaming choices out there,” said Jason Cochran, vice president store operations and strategic initiatives of GameStop. “Our goal is to relieve some of that stress with our trained employees armed with the latest gaming knowledge, as well as through our loyalty and trade-in programs that can make the financial strain of the holidays less stressful.”
When it comes to video games for my kids, I spend the time to gather information about the game by using not only sites like Common Sense Media and ERSB, but also knowledgeable GameStop salespeople. Over lunch, we had a chance to talk about screen time and tips to understand if a game is appropriate for kids/family use:
- Current state of kids & technology: 83% of parents set rules or have a conversation with kids about the safe use of technology, with the majority of parents setting limits starting at ages 5-8*, Overall daily screen time for kids under 8, 1 hour 55 minutes, decreased by 21 minutes per day vs 2 years ago.** More time on: mobile devices, Less time on: TV, DVD, Computers, Video Games.*From Microsoft/Comscore study 2013 .
**From Common Sense media 2013 survey: Kids 0-8.
- Games are social: 40% of gamers play with friends with 17% playing with their spouse or significant other and 34% playing with other family members. Video games are a family activity: 40% of parents play video games with their children at least weekly. Most video games being sold are appropriate for kids with 73% of the 245.6 million video games sold in 2011 rated Everyone (E), Teen (T) or Everyone 10+ (E10+). Ninety-one percent of games evaluated by ERSB in 2012 were rated E, T or E10+, From Entertainment Software Association.
- American Academy of Pediatrics Recommendations : Establish screen-free zones, turn off electronic devices during dinner. For children and teens: limit entertainment media to no more than 2 hours per day (does not include homework). For children under 2: no TV and entertainment media.
- Recommendations to help find the appropriate video: Common Sense Media offers the ability to search game titles for younger kids and drill down by age, content, educational benefit and more. PluggedIn.com offers the ability to sort by rating, platform and genre. ESRB rating search app (and website) flags “Interactive Elements” so you’ll know if the game shares location, personal information or user habits. ESRB recently expanded search filters for exclude/include content type (violence, language, nudity etc) or a specific rating, plus access to rating summaries for packaged games.
How do you choose which games are appropriate for your family? What types of family technology are on your holiday shopping list?
Here are some posts from other bloggers at the event:
Mom With Apps: Three Tips for Family-Friendly Gaming
ParentGrapevine: GameStop – The Place to Shop, Sell, Trade-in and Buy for the Holidays
Disclosure: This is a sponsored post. All of my words are my own.