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Category Archives: social media events

June 4 Virtual Book Launch Party For My Parent Plan & Other Authors

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Photo Credit: Emily Scheinman @BananaSeedBooks

Last week, I shared information on my trip to Book Expo America NYC to announce the revised version of my book “My Parent Plan: How to Create a Family Project Plan to Organize Your Life and Kids” . At the Book Expo book signing, I enjoyed discussing the concepts of my book with enthusiastic readers. This experience confirmed why I wrote the book in the first place: to help parents find a system to manage their family – one of the most complex and rewarding examples of project management. I talked to brave military moms who need to manage their family while their husbands are on deployment for long periods of time. I talked to single parents, educators and nannies who want to learn family project planning tips. And I talked to many parents who shared their family management struggles.

 

My Parent Plan explains that a plan is a journey, not a destination. My Parent Plan empowers parents to step back and think about their daily, weekly, seasonal and yearly activities. This gives families the time to find the right information, identify budget-friendly options, consider the needs of each family member and make informed choices to create the optimal family plan. The planning process also gives families the freedom to live in the moment and engage in family time.

 

 

To celebrate the launch of “My Parent Plan” I am joining in with the other authors in the Best Seller In A Weekend program with a Virtual Book Launch Party June 4 from 1-3pm PST.

 

First of all – HERE IS THE LINK to “MY PARENT PLAN” on Amazon available NOW (CLICK HERE to buy) on JUNE 4 2013. 

 

 

 

 

 

 

 

Here is information about the Virtual Book Party:

 

 

Join me on June 4, 2013, for the long-awaited celebration of the (revised version) release of my book, My Parent Plan: How to Create a Family Project Plan to Organize Your Life and Kids. Organized  by Alicia Dunams, founder of Bestseller in a Weekend, we will hold a virtual book launch party and author spotlight for me and eight other amazing non-fiction authors ( (including Barb Gottesman of How to Slay A Pirate – Lessons on Success from Sailing the Pacific). You’ll get to be one of the first to order your copy of the books (my revised book), and you’ll get to hear all of the authors share their book-writing experiences! You’ll also get free information from every book featured, providing you with real solutions and tips you can use in your own life.

 

 

 

 

Those who attend the virtual book launch party between 1 pm and 3 pm PST on June 4th will be entered into drawings to receive their own autographed copies of the authors‘ books, as well as some special bonus prizes. It’s going to be a lot of fun, but I know the celebration won’t be the same without you. To attend, SIGN UP HERE: http://bestsellervirtualparty.com and you’ll be part of the fun. I can’t wait to see you there!

 

 

 

Heading To NYC for Book Expo & To Showcase Updated “My Parent Plan”

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I’m excited to share that this week I’ll be attending BookExpo America (BEA), the largest author and book event in the nation. The show is being held from May 30th to June 1st at the Javits Center in New York City. You can find me and my book, My Parent Plan: How to Create a Family Project Plan to Organize Your Life and Kids , at Booth #377, where I’ll be joined by Alicia Dunams, and other Best Selling Authors with their new and popular  books. (*SEE bottom of this post for launch events  BOOK SIGNING times).

 

 

An updated version of my book, “My Parent Plan – How To Create A Family Project Plan To Organize Your Life and Your Kids” is now up on Amazon and I will be bringing copies to sign at the Book Expo. The book combines my experience as a Mom of three, quickly-growing boys plus my 20 years in professional project management to help parents understand the process of creating and working through a parenting plan based on their individual family’s needs and personalities. My Parent Plan empowers parents to step back to think about their daily, weekly, seasonal and yearly activities and set up a plan in advance. This gives families the time to find the right information, identify budget-friendly options, consider the needs of each family member and make informed choices to create the optimal family plan.
Without a plan I would have never had time to write this book. When I share with friends and colleagues that I wrote a book, and they know all the other things I have going on they frequently respond, “what – you wrote a book?”  The most wonderful thing is that many of these individuals either have book ideas, are writing a book or have something special they want to share. We discuss the importance of turning dreams into goals, then goals into plans and plans into action. One of my favorite parts of writing this book has been using the tools I talk about to empower other people to reach their goals while facing the challenge of work life balance. Luckily I had a plan that helped me juggle my priorities while keeping family on the top of the list and keeping other lower priority items on hold. For example, I have not washed my minivan in MONTHS. I even took a picture of my minivan so that if anyone asked how I do it, I could show them my secret. Success in one area requires trade offs in lower priority areas.
On topic of success, one of my dearest friends , Barb Gottesman, is not only an amazing life coach but also had life-changing adventures with her family sailing the Pacific Ocean for 2 years.  It was a story that needed to be told so I suggested to Barb, who already had a plan to write a book, to join in the Best Seller program. I am so proud of her – she followed through and (shriek of excitement) she is joining me and the other authors at the Book Expo in New York to announce her new book. Two moms heading to the Book Expo America in New York…proud to show their professional voice reflected in their new books!

 

 

Barbara Gottesman is the author of “How to Slay a Pirate: Lessons on Success from Sailing the Pacific”. The reference to ‘pirates’ in the title refers to the negative self talk that robs people of their dreams.  Barb describes her book as the ultimate guide for setting goals, slaying pirates, and achieving what you’ve only dreamed of until now. It delivers five surprisingly simple lessons and strategies for turning your vision into reality and reaching your true potential.  Accompanied by travel blog excerpts from her own nearly two-and-a-half year family sailing adventure across the Pacific (through Mexico, the South Pacific, and into Australia), How to Slay a Pirate delivers a candid account of challenge, risk and reward to make a compelling case for why finding and following your passion is essential.

 

BOOK EXPO SIGNINGS:

 

Beth Blecherman “My Parent Plan“: May 30 from 1-2pm, May 31 from 11-12pm and June 1 from 1-2pm. I will have an additional special signing on May 30 from 2:00 -2:30pm

 

 

Barbara Gottesman ” How to Slay a Pirate: Lessons on Success from Sailing the Pacific” will also be signing her books during the following times: May 30 from 1-2pm, May 31 from 11-12pm.  She will have a special signing on May 30 from  3:30 – 4:00 pm.

 

Joining Barb Gottesman and I  will be five other authors from our Best Seller group including:

 

  • Diane Beck, author of Project Management Secrets: Fortune 500 Project Manager Reveals How to Succeed in the Trenches.
  • Melissa Steach, author of The Housing Project: Decorating a Home That Tells Your Personal Story and Reflects the Real You.
  • Suzanne Letourneau, author of Soar with Vulnerability: 11 Insights to the Full Enjoyment of Your Life.
  • Bill Paravanno, author of Knees for Life: The Natural Approach to Eliminate Chronic Knee Pain and Have Strong Healthy Joints That Last a Lifetime…Without Surgery
  • Dr. Sherri Vie, author of Dr. Vie’s Vedic Weight Loss Secrets: Lose Weight, Prevent Disease, and Love Yourself.

 

 

BookExpo America will also feature exhibits, conference sessions, networking and autographs. I can’t wait to share the updated version of my book  and experience the excitement of being part of the world’s largest author and book gathering. If you’re in the Big Apple, stop by, pick up an autographed copy of my book, and join in the excitement!
OTHER FUN AUTHOR EVENTS:
MAY 30 MEETUP (NYC): Bush Street Press and Alicia Dunams, Founder and CEO of Bestseller in a Weekend™ organized a  Meet-up on May 30. Please join us! Click on the following link for more information: http://bpmmeetup.eventbrite.com/

 

 

JUNE 4 VIRTUAL BOOK LAUNCH: You’re invited! Don’t miss out on my virtual book launch party on June 4 from 1 PM to 3 PM (PST).  Win a free autographed copy and some cool prizes. Also learn about the book-writing process, the good and the bad, from me and 7 other non-fiction debut authors by attending our virtual book launch party on June 4 from 1-3 PST. It’s sure to be informative, enlightening, and fun! Sign up for free here: http://bestsellervirtualparty.com.

 

“My Parent Plan” is available on Amazon (CLICK HERE to buy). The Amazon Kindle version will be available May 30 as well as June 4 on iBookstore, Google Books, Barnes & Noble Nook formats.  You can also wait until June 4 and join in the fun of our virtual book launch party!

 

 

 

 

Dent The Future Conference 2013 Press Trip: Sun Valley

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I was lucky to be invited many years ago on a magic bus ride to CES, which was the first time I had a fun adventure with the team from Parnassus Group (Steve Broback, Jason Preston and more). Over the years they always had the pulse of social media,  organizing events such as Tweethouse and It Won’t Stay In Vegas at CES.   So when I was invited to join the (pre) Dent The Future 2013 press trip in February (to check out the location) organized by none other then the Parnassus Group, of course I said yes!

 

Dent The Future (March 24-27 in Sun Valley Idaho) is a new conference that “explores the magic and science of visionary leadership and groundbreaking success. They aim to translate the success of great leaders in business, politics, or charity into a set of lessons for those who would “put a dent” in the future.”

 

While I had some scheduling challenges (including Spring Break for my kids) so I won’t be able to attend Dent this year, I already put it on the schedule for next year. I will look forward to bringing my whole family with me to enjoy Sun Valley while I experience Dent 2014.  Those who will be following the conference from afar like me can do so by following Dent on Twitter (hashtag #Dent2013).
 

 
Listed below are some of the details from the “Pre” Dent 2013 press trip in February. We had an amazing trip that was not only filled with fascinating discussions on social media, but also with the beauty and fun of the fabulous Sun Valley Resort. I will be writing another post with more details (and sharing my pictures) about Sun Valley Resort (which was a highlight of the trip!).

 

 

This is a picture I tweeted from Sun Valley on our last night of the trip – enjoying a great dinner at a local restaurant.
 


 

#dent2013  @sbroback @bikehugger @pop17 @scobleizer  @svalleysunshine  @techmama @visitsunvalley  @shaunacausey  @jasonp
 


 

Our group lunch on Bald Mountain included yummy food, beautiful location and lots of social media talk!
 

#sunvalley @sbroback @jasonp @scobleizer @chasejarvis @pop17 @shaunacausey ..@techmama @neilblecherman #dent2013 pic.twitter.com/qyOkry58

 

Here is a summary of some of the locations we visited (post with full details will be published soon):

 

  • Yummy places we ate during our trip included: Knob Hill Inn, Della Mano Restaurant, The Kneadery and the Konditorei for breakfast. But there are many other places to eat.
  • Zenergy Health Club is a great location for a workout and spa treatments! http://zenergyts.com/
  • Here are the two websites to find out more information about Sun Valley Resort: www.visitsunvalley.com  and www.sunvalley.com. We stayed at the Sun Valley Resort Inn and it was beautiful. There is a great transportation system to go to the mountains, it is not crowded and the weather is usually sunny (per the name “Sun Valley”).  The resort is very family friendly – and even has a mountain that is perfect for beginners or family skiing called Dollar Mountain. The other mountain (Bald Mountain) is great for Intermediate to advanced skiers.  The Sun Valley Snowsports School has lessons for all levels (and even family lessons). I was excited that they have a “fundamentals” day program for kids (8:30 – 3:30) that includes lunch. There are also programs for Intermediate or Advanced kids as well. There are other winter activities such as ice skating and sleigh rides.

 

**My next post will share more details about the beautiful and family friendly Sun Valley Resort.

 

Disclosure: Travel related expenses were provided to the press covering this event.

 

Safe Haven Movie Tech Press Tour: Romance meets Social Media

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The movie, Safe Haven, will share the romance by opening on Valentines Day, February 14th. In my last post, I shared my thoughts about the movie, a must see romantic thriller! I was fortunate a month ago to join the Author/Producer, Nicholas Sparks, and one of the movie’s stars Josh Duhamel, as well as the Relativity Media team for part of their tech press tour. How unique and exciting to see a movie include tech partnerships as part of their launch, giving fans new ways to expand their movie experience. With an engaging cast (including Josh Duhamel and Julianne Hough), a beautiful set, and a great story written by Nicholas Sparks, the movie delivers on all fronts.
 
 
The San Francisco Safe Haven tech tour included the following stops:
1. PopSugar: The Safe Haven team stopped by PopSugar where they had a fun “cupcake” ambush of their editors and posed for pictures at a photobooth. Both Josh Duhamel and Nicholas Sparks were great sports posing for pictures with each and every one who waited in line for a picture, all with equal enthusiasm! They even let one specific tech mom sneak in for a picture she will never forget.
 
 

Safe Haven Movie Tech Tour (Josh Duhamel, Beth Blecherman – TechMama, Nicholas Sparks)

 

 

1. One Kings Lane:
Safe Haven provided One Kings Lane with approximately 20 décor items from the set.  One Kings Lane will execute a Safe Haven sale on or around 2/14 for 72 hours where they will sell the set décor, signed books from Sparks, and a signed script.  Proceeds will benefit the Nicholas Sparks Foundation.  I can’t wait to see what set items will be available for sale considering that the movie set location was scenic Wilmington and Southport, North Carolina.

 

 

2. Shutterfly :   Nicholas Sparks and Josh Duhamel engaged with a big group of fans at Shutterfly, taking photos together and answering questions.

Save Haven Movie Tech Tour at Shutterfly Offices (Nicholas Sparks, Shutterfly employee and Josh Duhamel.

 

 

They inspired enough romance from talking that CEO of Shutterfly Jeff Housenbold gave a kiss to his wife at the end of the event (everyone cheered).

Safe Haven Movie Tech Tour at Shutterfly Office ( Jeff Housenbold, Nicholas Sparks, Josh Duhamel)

 

 

The fun Shutterfly offer available now for anyone is: Send 5 free Shutterfly cards to the people you love! Use promo code: safehaven at www.shutterfly.com/safehaven  to redeem this offer by 2/25/13.

 

 

3. Twitter:  The Safe Haven team also stopped by Twitter’s headquarters and participated in a screening organized by Twitter Movies (with Twitter staff)

 

 

Safe Haven movie tech tour – Twitter Movies interviews Nicholas Sparks and Josh Duhamel

 

 

After seeing Josh Duhamel and Nicholas Sparks in action, I realized they understood not only the art of making movies and books, but also how to engage with their fans in a genuine way. Nicholas Sparks shared that interactions in social media can foster quality listening… and listening produces measurable data. He listens to social media conversations on books and movies regarding what the fans like and don’t like, and that helps him analyze what people really want. In addition, the Safe Haven team realizes that social media is not only important, but is also growing.  You can follow the Safe Haven movie on multiple social media platforms: Twitter, Facebook, Instagram, YouTube and more! Safe Haven is now out in the theatres, so click here to find out movie times.

 

 

Disclosure: This was a press event.

 

 

NYC Adventures With Microsoft Office 365 Home Premium : The Video!

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At the recent launch of Office 365 Home Premium in New York City’s Bryant Park, I had the opportunity to experience the new features of Office while talking to some very exciting people (keep reading to find out who!). The Microsoft Office 365 experience center showcased the services and applications (for example Word, Excel, PowerPoint and check out OneNote) that together comprise the new Office and demonstrated how they work together for a great experience that helps you amaze, share, connect, explore, create and imagine.   

 

These days, I’m constantly amazed at when and where I can actually get things done. The new Office provides me with instant access to my documents and information offline or online, enabling me to be more productive by utilizing brief segments of my day to get things done for my family and myself. The option to use Office 365 on five devices (including PCs, Macs and Windows tablets), stream full Office apps to any Windows 7 or 8 PC, and use Office Web Apps on mobile devices also gives me the flexibility work how I want. After all, being more efficient during the day simplifies my life, and makes my nights less hectic.

 
photo c2feab5e-537b-4131-9200-9df0b8adf6ce_zps8a69a1e2.jpg

 

 

Check out my new video on BlogHerTV that not only shares a VIP tour of the launch but also showcases interviews with interesting people. See what busy mom and Hollywood actress Felicity Huffman says came to her rescue managing her life as a mom. Hear what my blogger buddy Jen Singer from MommaSaid.net can do from a waiting room at the Vet and learn tips from Office Insiders regarding how they are using the new Office to make their life easier. Of course, considering where I was (Bryant Park on a beautiful winter day), I had to put on some ice skates for a New York City winter adventure. Luckily, Jen Singer decided to join in the fun!

 

 

Building Success: Using Bing Webmaster Tools

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As part of my preparation for BlogHer PRO, I had the opportunity to speak to Duane Forrester, Sr. Product Manager with Bing’s Webmaster Program. He will be leading the lunch Keynote titled, “Lunch, and Keynote Brought to You by Bing — Growing Your Audience and Influence with Social + Search”.  Forrester explained to me the details of his personal journey: to share with others how to build success and how to leverage your business assets to become successful. He also believes that to deliver a quality product you need to have customer interaction.  His two books, “Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue” and “How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog” detail how a business can increase customers and generate revenue with blogs.

 

We discussed many different topics related to blogging and one was of particular interest. Forrester discussed the new features of the Bing Webmaster tools including the “Link Explorer, SEO Analyzer/SEO Reports, and updates to current tools such as our Keyword Research Tool (beta), and our URL Removal Tool.” Bing Webmaster tools (available to anyone) detail standard info including queries, your site’s ranking and where you were shown. The tools also send alerts and when combined with Bing crawler you can proactively manage bandwidth by time of day. Another option is to set controls that someone else manages for your website. With Link Explorer you can not only see who is linking to you, but also who is linking to your competitors. BingBot offers the ability to have a crawler fetch your blog’s URL then have a search engine assess the code on the page and come back with a status. For example, you can watch out for signs of hacks in your websites such as really long links. Forrester shared important advice for all bloggers: we should get to know what “normal” code looks like on our website so we can spot when it has been hacked.

 

In addition to all of these tools, Bing is now the first search engines to provide SEO advice to users. This is accomplished with SEO Analyzer, which scans a URL then shares what SEO work needs to be done.This tool helps you know what SEO work needs to be done now, helps you learn more about SEO from a trusted source and can help you test fresh areas of your site quickly.
When I checked out the Bing Webmaster Tools online, I was happy to see blog posts from the Bing Webmaster blog that explains key product areas. For those who want to find out more, there are Bing Webmaster Guidelines blog posts and  free recorded webinars . The Bing Webmaster Getting Started Checklist is a great place for the user to start outlining the process and tools to build workflow. This checklist covers areas such as how to configure your site reports and data, Webmaster diagnostic tools and SEO Analyzer.

 

Here are some of the blog posts that are great resources not only for Bing Webmaster tools but also for SEO and reporting:

 

For more information, check the BlogHer Pro live blogs.

 

Disclosure: This is a sponsored post.  

 

Ricki Lake Show Production Meeting Goes Interactive

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I already shared my prediction that social TV is the new TV when I discussed the Friends of Ricki (Ricki Lake Show) community.  Part of their social TV activities are interactive production meetings where their community can ask questions that is shared directly with the production team. Today at 4pm pst the Ricki Lake will be holding one of their interactive production meetings – join in and share your input!

Twitter: @RickiLakeShow @FriendsofRicki  Facebook: https://www.facebook.com/friendsofricki

Ustream:

Live broadcasting by Ustream

 

Intel “What About Me?” – Picture Of Your Digital Life (Twitter Party)

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sponsored post

Like many entrepreneurs these days, I share my professional brand and parts of my personal life online using various social media platforms. While my main focus online is to curate the most relevant tech information , I also consider myself a fashionista who has found stylish heels that can make it through a week at Consumer Electronics Show (fashion), clueless in the kitchen and always looking for easy recipes (food) and a number one fan of her twin sons’ Little League baseball team (sports).  But I do wonder what a snapshot of my digital life would look like. That is why I was excited to try a tool created by Intel called “What About Me?”. The tool captured a snapshot of my social media life in an infographic to represent the topics and updates I share.

 

 

So, what would a snapshot of your digital life look like? Here are the steps to create your own digital snapshot:

 

Step 1: Visit the “What About Me?” page and follow the prompts and approvals to add your Twitter, YouTube and/or connect with Facebook:

 

 

 

 

Step 2: Wait until it processes – and run a mouse over the circles to have some fun while waiting.

 

 

 

 

Next, click on the results and see your digital life. There image has different areas that cover the topics, stories, popular updates, pictures, mood, connections and when you clock in.  The areas represent different types of updates – but it mainly covers Facebook. There are also buttons to share the results on Facebook, Twitter, Tumblr and Google+ and save as an image.

 

 

 

 

What shocked me about my results? Here is a video where I talk about my “What About Me” tool results – please share yours!

 

 

Update 5/18: party concluded on May 17 7pm pst. Winners were announced on Twitter:  $50 Best Buy gift cards went to @simplyandreah , @immortalb4 , @helyn4, @littlecrunchy and @paramedic_mom.  $250 Best Buy gift card to @thattweetthing.

 

5/17/2012 Twitter Party info:

Please join co-hosts @IntelEdge @LittleTechGirl @TechMama as well as panelists @TechSavvyMama @Tech4Moms @scrappinmichele and @c2cmom for a Twitter Party where we share our results and discuss how we use social media.

Details:

Intel “What About Me?” Twitter Party
Date: Thursday May 17 5-7pm pst (7-9pm cst and 8-10pm est)

Co-hosts: @IntelEdge @LittleTechGirl @TechMama  Panelists: @TechSavvyMama @Tech4Moms @scrappinmichele and @c2cmom

Hashtag: #IntelSocialButterfly
Create a snapshot of your social media life by visiting this link http://bit.ly/JNQUwk  to create your own infographic. Then share your results and how you use social media during the Twitter Party.
Prizes are: Five (5) $50 Best Buy gift cards and (1) $250 Best Buy gift card will be randomly awarded.
To qualify for the prizes please follow 3 steps: (1) please RSVP here (link will be added TBD) , (2) tweet out your What About Me? image with the hashtag #Intelsocialbutterfly and (3) participate in the Twitter Party.
For details and contest rules visit Little Tech Girl and TechMamas (click to bottom of this post link for contest rules).

 

 

Disclosure: This post is sponsored by Intel. All opinions are my own.

 

 

Also check out CoolMomTech ‘s also post on the What About Me tool

 

 

SOCIAL BUTTERFLY TWITTER SWEEPSTAKES Official Rules:

 

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Using Pearltrees To Prep For BlogHer 2010

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Summer is finally here and it is getting close to my favorite conference of the year (other then the Consumer Electronics Show): BlogHer . This year is "BlogHer10" and it will be held Friday/Saturday August 6/7. BlogHer conferences give me the opportunity to connect "live" with a wide range of interesting and amazing bloggers that I read about online.

I used Pearltrees to starting gathering information for the presentation:

1. A Pearltree on BlogHer Conference Info:

BlogHer2010 Conference INFO

2. The fabulous Kimberly Blaine and Susan Getgood  – and I (Beth Blecherman) are excited to be presenting the following BlogHer10 panel:  "Integrating Your Online Presence Across All Platforms: It Can (And
Must) Be Done!" that is part of the Room of Your Own Professional track.

Here is the description: Whether your brand is your personal brand, your
small business or your employer's, the plethora of networking tools and
opportunities can be overwhelming. Share best practices on building a
consistent brand by integrating your efforts across all available
platforms, including social networks, traditional media and even offline
events.

August 6, 2010 -
2:45pm – 4:00pm
Conference Day: Day 1

To prepare, I am reading up on everything I can about Online Brand(s). I hope to get suggestions for more interesting online branding reads from my community. I created a Pearltree to collect the information I have found so far:

OnlineBrand

3. I am also starting to refresh my memory of last year's conference by taking a look at some of the Live blog posts from BlogHer09. I just added a few of the liveblogs from last year to start:

BlogHer09 Liveblogging

Disclosure: I am advising Pearltrees.com

 

Radio Shack “Netogether” Event – Day 1 and Day 2

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My female tech blogger buddies from GadgetSpin (Eliane and I in SF, Gina and Ponzi in NYC) have been busy giving tech makeovers for the Radio Shack Netogether.  We have had some great tech makeover emergencies – a guy with a cellphone with wooden keys as well as many with old cellphones that don't work, another that goes to the library to use a computer because he does not have one at home, many that either lost or have old camera's that don't work or do not know how to be "hands free" compliant in their cars. For many we had the fun opportunity to give them netbooks, notebooks, digital cameras, video cams, Bluetooth headsets and gift certificates to buy a new cellphone. All of the items we gave out are carried at Radio Shack. The over-riding feeling was that those with old technology need to upgrade their technology to stay connected and mobile with friends and family, homework and to be able to work at home. It was hard when we finished giving out the items we had for that day – because there were so many more in need of tech makeovers.

I am typing this post on a computer that I bought just 2 years ago but that has missing keys and (SHRIEK) only 2GB ram. Because I am constantly multi-tasking – a faster computer would be so helpful (from ramm)! So as I prepared for this segment by learning bout the products, I realized it is time for my own tech makeover! For now, I had fun doing the tech makeovers.

Here are:

       

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