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GoDaddy ReBrand And New Hosting Services


 

Years ago when I started my business (TechMamas.com) I bought my web address (domain) from GoDaddy. Throughout the years I received great support for my domain, including numerous calls to their support line when I had to make changes. Because my business was online, my URL was an important part of my brand. It was a way for people to not only find my website, but it was a home for my writing, speaking, professional work and connecting with my community. Many small business owners are always looking for advice on how to create a website. When I was contacted by BlogHer about participating in GoDaddy’s campaign to share information about their redefined mission, I was interested to learn more. Listed below are some of the key details shared to me about the new GoDaddy mission which is centered on helping small businesses:

 

  •  GoDaddy views those working to make their business dreams a reality as GoGetters. They want to help GoGetter’s leverage the power of the internet.
  • They redesigned, reshaped and streamlined their user experience and their products are now geared towards helping small businesses.
  • Their new launch comes after months of research and extensive customer segmentation analysis. They brought in technology talent and senior leaders from companies such as Microsoft, Google, Intuit, Yahoo! & eBay.
  • The women presented on the GoDaddy site will be inspirational to represent small business owners. For example, their brochure at BlogHer showed a small business woman who hosts her site Recipe For Fitness with GoDaddy.

 

 

 

On their website, GoDaddy has a small business section with links such as: Choosing the right website address, setting up an professional email address, pros and cons to building your own website versus hiring a professional, website planning worksheet, 10 must haves for designing your website, how to get more visitors, SEO, how to secure your website, how to promote your business on a small budget and more.

 

Many small businesses that have blogs use a platform called WordPress. GoDaddy offers (shared) WordPress Web Hosting including offering performance features such as spreading traffic across multiple servers (when traffic spikes), security and support to fine tune your blog to help it run smoothly. I was surprised to learn not only about their WordPress hosting but also their economical pricing, that currently has unlimited space, bandwidth and email accounts for under $10.00 per month. GoDaddy also created a WordPress plugin called P3 Profiler that helps to improve load time.

 

So what do you think about GoDaddy’s new marketing and product focus? Click here to let them know if they are on the right track.

 

 
Disclosure: This is a sponsored post. All the words are my own.

 

 

 

 

BlogHerPro 13: Brand and Bloggers Keynote Discussion


 

 

Last week, I posted details (and a discount) for #BlogHerPro ’13 Conference For Professionally-Minded Bloggers.  This week, I would like to highlight a subject covered at the October 23 discussion, where I will be one of the speakers. The topic is, “Monetization: Brands & Bloggers Keynote Discussion” with some fantastic fellow social media professionals including Ana Picazo of Finding BonggaMom, Jim Lin from Ketchum PR and Busy Dad Blog, and Sarah Penna from Big Frame.

 

When the panelists held our first organizing conference call a few weeks ago to prepare for the conference, the conversation was enthusiastic and covered much ground. We could have talked the whole day about making money from our brands. Here are some of the key concepts I will be covering. Please comment with any thoughts you have on Monetization: Brands & Bloggers!

 

Because I am a believer in plans (per my book “My Parent Plan”), I decided to give my Brands and Blogger tips in the form of a 5 year plan based on my 6 years of blogging, looking over what made money and what could have been done better to monetize. I started blogging from a passion for technology but waited years to assemble a business plan to make money.

 

I believe that anyone considering professional blogging or social media entrepreneurship should create their business plan from the beginning to help them create a monetization structure that supports their business. In social media, there needs to be a balance between creating a community and creating a business. Many parts of creating an online community do not involve monetization, requiring engagement, listening, giving information and sharing perspective. As Guy Kawasaki expressed in his book, Enchantment , you need to “enchant” your customers to have a success business.

 

The key for anyone setting up a social media business is to engage the target community while also building a business, all the way being very clear what social posts are “editorial” and which are “advertorial”.  These rules are important for both FTC disclosure compliance rules as well as keeping an authentic relationship with your audience. Another key part of a business plan includes creating a monetization structure to get paid for “work” (which means not working for FREE). As many social media professionals have learned, that balance can be a challenge.

 

Every business person needs to feel empowered to get paid a relevant wage for their work.  “Relevant” means that the wage should be reasonable when compared to what is being paid in the market for that service, taking into consideration factors such as audience, influence and engagement.  At the same time, there is no magic formula to determine pay in social media so just analyzing numbers or statistics may not show the true influence of that engagement.

 

I chose early on to focus my blogging content on technology because I realized that women are the power consumers of technology and want to participate in that conversation (editorial and advertorial).  As Jennifer Elias wrote in her SV 411 article about BlogHer Pro13:

 

Listed below are TechMama’s recommendations on a 5 year Business  Plan for Professional Bloggers/Social Media Entrepreneurs:

 

 

By Year 1:  Develop your PLAN (incl. working w/brands):

  • CREATE BUSINESS PLAN:
  1. Define business goals, online brand, niche, target audience, social media platforms and tools, media kit, brands to build relationships  with (press &/or paid),  when/if you need to hire help and how you will enchant your customers online.
  2. Define monetization strategy (what are your service & rates) Ask yourself:          

If you are your own “start-up”, then how will you get funding?

 

Are you making a living from social media or another job(s)?  

 

  • CREATE CAREER PLAN:  Types of jobs, work skills & what you need to earn. Define what is “paid” work and what is professional brand building.
  • DEFINE COMMUNITIES FOR OUTREACH (community = engagement)
  • MANAGE RELEVANT LEGAL ISSUES : Learn about (or hire lawyer ) FTC/Disclosure  & contracts (esp.  service, exclusivity, name/likeness)
  • ANALYZE  MARKET TRENDS:  implement tools to keep AHEAD!

 

 

Year 2-5:  Focus, Assess and Revise Plan (no pain, no gain)!

 

  • FOCUS: Refine “business” to focus on specific services (paid) and brands (i.e campaigns, spokesperson). But always put your AUDIENCE first. Keep “press” relationship with brands for editorial content.
  • ASSESS & REVISE:  Assess ROI of your business. Do you need to make changes to your business strategy to reach your business (and financial) goals? IF so – create new business opportunities or pursue another job .

 

PRIORITY CHECK : Always make sure your personal life (family) and medical/financial health are a priority!

 

Along with creating a business plan, social media entrepreneurs should also spend time to understand the different types of relationships they can have with brands. Here are the ways I define my relationships with brands:

 

EDITORIAL: First and foremost I value the press/editorial relationships I have with brands because it allows me to obtain information that I can then share over my social media channels to my audience.  If community = engagement, then engagement = editorial sharing. I find that my audience wants to hear my editorial perspective on the topics I cover and share their perspectives with me. I feel that type of conversation is the most important to have in social media. It is also good to look at working with brands for editorial purposes as also building a (mutually respectful) professional relationship. Although this type of relationship with brands does not involve any sponsorship, it may at a future time (with proper disclosure).

 

ADVERTORIAL (SPONSORED): This type of relationship with brands that involves either sponsored posts, advertising, ambassador, spokesperson or other paid projects. Before working with brands in this manner I always suggest to have a media kit to provide clear information on what services you offer and what rates you charge. To understand what are the relevant rates to charge, it is helpful to have an understanding of are market rates for specific services or if  you have special factors for charging a premium. I feel it is important to feel empowered to get paid for work and look at your ROI (return on investment) for the amount of time you spend on a project versus what you are being paid. In the 5 year plan “focus” phase, this is especially the time to review ROI and say “no” for projects that don’t meet your criteria.  I also feel it is important to always keep an authentic voice when working on advertorial posts.

 

This is also a phase where understanding contracts (or as I said hiring a lawyer to help) is very important. For example, I focus close attention on sections in my contracts such as exclusivity, services, name/likeness, compensation and ownership. But each contract is different and I learn new things every time. Luckily I had a great lawyer help me understand contracts for the first few years (and still use them on occasion).  The FTC Disclosure rules are also something very important to comply with for all advertorial posts.

 

PERSONAL BRAND BUILDING:

Another type of relationship with brands is what I call “personal brand building”. For those starting out, it may be mutually beneficial to work with brands (non sponsored) in your niche to build up experience and meet new communities.

 

As I mentioned before, it is always important in any phase of your business to share an authentic voice with your audience and give “goodwill” back to social media communities you participate in.

 

Please share your tips for interacting with brands and what type of business plan you found helpful for your social media business.

 

Disclosure: This is a sponsored series. My words are my own.

 

GoDaddy launched a new brand strategy last month that revolves around small businesses. ‘It’s go time’ is a comprehensive company-wide messaging transformation supported by a refined GoDaddy user-experience and reinvigorated products sharply focused on helping small business owners.  Check out this article by The New York Times.

 

 

 

 

#BlogHerPro ’13 Conference For Professionally-Minded Bloggers

*GIVEAWAY IS OVER – BUT PLEASE FEEL FREE TO USE FRIENDS DISCOUNT SHARED BELOW!.

BlogHer as been a big part of the most “important” reason why I got involved in social media: Community! I joined in 2006 because I had pivoted from a career in a top consulting firm to starting my own business. Over the years I have gained the value of not only meeting a great community of social media entrepreneurs but also learning so much  from BlogHer and the BlogHer conferences. That is why I am especially excited to attend BlogHer Pro 2013 as one of the Keynote Speakers on the  Monetization: Brands & Bloggers Keynote Discussion with some fantastic fellow social media professionals including Ana Picazo of Finding BonggaMom, Jim Lin from Ketchum PR and Busy Dad Blog, and Sarah Penna from Big Frame.. BEST YET – I have a discount code and am giving away TWO BlogHerPro13 conference passes! Can you tell that I am excited to be sharing the fun with others?

 

Just check out the other BlogHer Pro 2013  panels and speakers that include content management, mobile and business intensive workshops. Here is a link for where to  register for BlogHer Pro 2013 and more details: “BlogHer PRO is a multi-track conference for professionally-minded bloggers looking to take their business, marketing, and technical skills to the next level. Improve your knowledge and hone your skills on everything from personal brand to personal finance to personal privacy.” Honestly, this conference is also for anyone in business that wants to learn more about the powerful medium of blogging and social media for business.

 

DISCOUNT CODE: First of all I have a friends discount code to share (because my readers are my friends of course!Use Friends Discount code, PRO13FF, for 30% off registrationRegister today!

 

GIVEAWAY:  Second, I am giving away ONE CONFERENCE PASS to BlogHer Pro 2013 for TWO WINNERS (one conference pass will be given to each winner – 2 winners total).

TO ENTER: Please comment on this blog post (by Oct. 11, 12pm PST) and then share on Twitter that you have entered this contest.

DETAILS:  PLEASE COMMENT ON THIS POST BY OCT 11, 12PM PST. To enter, please comment on this post then tweet out “I entered @TechMama’s #BlogHerPRO ’13  giveaway  http://bit.ly/GDRZf4″.  For the comment please share what type of questions you have about being a social media professional? Do you have legal, SEO, content, questions about interacting with brands or general questions about how this all works? Or I would love to hear your story on how you use social media professionally.

 

WINNER CHOSEN AT RANDOM: The winner will be chosen randomly using Random.org and will be notified by Oct. 11 at 2pm pst. Winner must respond with confirmation by October 14 2pm pst.

 

Rules: 1. One Blog Post comment per person. One Blog Post comment is equal to one entry (so only one entry per person)  2. Winners are limited by geography to US residents only 21 years of age or older. 3. If a valid email address is not provided in the entry, another winner will be chosen. 4. The prize is not redeemable in cash and must be accepted as awarded. 5. Approximate value of prizes may vary. 6. All decisions are final. 7. All Federal, State and Local taxes and travel expenses associated with receipt of prize is the sole responsibility of the winner. 8. By entering any giveaway on this website you release Techmamas.com from any liability whatsoever, and waive any and all causes of action.

 

 

Disclosure: As a speaker on the Keynote Panel discussion for BlogHer Pro 13, I was assigned conference passes that I decided to share with my readers. All of my words are my own. The idea for this giveaway was also my own.

 

Building Success: Using Bing Webmaster Tools

 

As part of my preparation for BlogHer PRO, I had the opportunity to speak to Duane Forrester, Sr. Product Manager with Bing’s Webmaster Program. He will be leading the lunch Keynote titled, “Lunch, and Keynote Brought to You by Bing — Growing Your Audience and Influence with Social + Search”.  Forrester explained to me the details of his personal journey: to share with others how to build success and how to leverage your business assets to become successful. He also believes that to deliver a quality product you need to have customer interaction.  His two books, “Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue” and “How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog” detail how a business can increase customers and generate revenue with blogs.

 

We discussed many different topics related to blogging and one was of particular interest. Forrester discussed the new features of the Bing Webmaster tools including the “Link Explorer, SEO Analyzer/SEO Reports, and updates to current tools such as our Keyword Research Tool (beta), and our URL Removal Tool.” Bing Webmaster tools (available to anyone) detail standard info including queries, your site’s ranking and where you were shown. The tools also send alerts and when combined with Bing crawler you can proactively manage bandwidth by time of day. Another option is to set controls that someone else manages for your website. With Link Explorer you can not only see who is linking to you, but also who is linking to your competitors. BingBot offers the ability to have a crawler fetch your blog’s URL then have a search engine assess the code on the page and come back with a status. For example, you can watch out for signs of hacks in your websites such as really long links. Forrester shared important advice for all bloggers: we should get to know what “normal” code looks like on our website so we can spot when it has been hacked.

 

In addition to all of these tools, Bing is now the first search engines to provide SEO advice to users. This is accomplished with SEO Analyzer, which scans a URL then shares what SEO work needs to be done.This tool helps you know what SEO work needs to be done now, helps you learn more about SEO from a trusted source and can help you test fresh areas of your site quickly.
When I checked out the Bing Webmaster Tools online, I was happy to see blog posts from the Bing Webmaster blog that explains key product areas. For those who want to find out more, there are Bing Webmaster Guidelines blog posts and  free recorded webinars . The Bing Webmaster Getting Started Checklist is a great place for the user to start outlining the process and tools to build workflow. This checklist covers areas such as how to configure your site reports and data, Webmaster diagnostic tools and SEO Analyzer.

 

Here are some of the blog posts that are great resources not only for Bing Webmaster tools but also for SEO and reporting:

 

For more information, check the BlogHer Pro live blogs.

 

Disclosure: This is a sponsored post.  

 

BlogHer ’12: How To Prepare And What to Wear

 

BlogHer’s 8th annual conference will be held in New York City on August 2-4, 2012 and for the sixth consecutive year I am heading out to join in the fun, connect with my fellow bloggers and hear about the latest blogging & social media tips, tricks, trends and strategies. As I shared in a recent post about what people learned from previous BlogHer conferences: “Because blogging is an isolating activity – BlogHer also invigorates me by connecting with the amazing network of “BlogHers”!

 

I will be speaking this year (i.e. getting my geek on) at the BlogHer 12 Geek Bar.
Check out the schedule and make sure to sign up for some great sessions. I am leading the discussion titled, “ Managing Social Media Via Mobile: Android OSMaximize your mobile device to get the most of social media! Learn best practices, top apps, and security precautions you need for Android”. ANDROID OS users – PLEASE SHARE your favorite ways to use social media on your Android device by commenting on this post. I also look forward to hearing tips from others at the conference.

 

Because I’m a BlogHer veteran, here are my tips for how to prepare and what to wear to BlogHer 12 – NYC version!

 

STEP 1 – “The Schedule”:  The first step is to confirm all of your travel arrangements including hotel and transportation. Many of us made plans months ago (especially those of us traveling to New York City). Five weeks before BlogHer, I always like to circle back and confirm my travel arrangements. One year, I realized that I had made an airplane “reservation” but not purchased the tickets (luckily I still was within the month before so I made a new plane reservation).

 

The next step is review the BlogHer12 agenda and start putting together your schedule. Check out the official BlogHer ’12 party plan and update your schedule with some nighttime fun. It is important to make sure you plan time to visit the BlogHer Expo to see the exhibits and interact with the sponsors. Those who want to start early can attend the BlogHer Evening at the Expo Hall event the night before the conference. If you are new to BlogHer, there are official parties every night that offer additional opportunities to network. Those who have been to BlogHer before may attend one of many other social events that go on around BlogHer as well. But my key piece of advice is to network as much as is comfortable – but not overdo it.  Don’t pay attention to all the crazy plans that everyone else is setting up – create a schedule that works for you and allows you to connect with the bloggers most important to you. Also make sure to reach your hand out and introduce yourself to people you don’t know and make new connections.

 

 

Step 2 – Take Your Schedule Mobile: To prepare for the busy conference schedule, make sure your personal schedule is not only organized but also on your mobile device via an online calendar or mobile app. One important mobile app to download is the official BlogHer12 mobile app that is available via iTunes for iPhones or the BlogHer12 app for Android phones on Google Play. The CrowdCompass page will also have other mobile apps that are available for BlogHer12. For those with Windows Phones, The Windows Marketplace also has great mobile apps for networking.

 

I also like to have “backup” paper printouts of my schedule just in case my battery runs out (but some prefer not to use paper). On the topic of batteries – I suggest everyone bring a mobile battery charger because batteries can run out and you will not have time to charge during the day. I will do another post on battery chargers – but I am always happy to help people find one that works for them. The key is not to buy the cheapest – but buy the one that really works. While there are budget friendly mobile device battery chargers that work well, the key is to test it before you leave for the conference and keep the packaging/receipts just in case it does not meet your needs.

 

 

Step 3 – Prepare Your Networking Materials: With all the technology available to share contact information, I still prefer good old fashioned business cards. Therefore, my next tip is to make sure you schedule time to print business cards before you leave for BlogHer. I usually print around 500 to have enough for passing out to old and new friends and at the BlogHer Expo hall. Some of my colleagues prefer to print even more. At past conferences I have seen bloggers use creative ways to share their own professional brand by giving away branded screen cleaners, business card holders, bags, bracelets and tee shirts. I have also seen creative business cards that fold and have headshots printed on them. When preparing materials for BlogHer, it is important to comply with the guidelines for sponsored bloggers.

 

But there are also technology options that can enhance the sharing of contact information. For example, if you print a QR code on your business card then those with QR code readers can scan it to load your contact information. Or even have your QR image on your mobile device to share. Many mobile apps (even SMS applications) share contact information, but when sharing contacts via mobile devices it is also important to consider the security implications. I will cover some of my recommendations in another post  and please do share your favorite contact sharing mobile apps if you have some recommendations.

 

 

 StI'll be wearing cute shoes to BlogHer '12ep 4 - What to Wear: When attending a conference one of the key questions is what to wear. For social media conferences, all outfits should be camera appropriate for all the pictures and instant uploading that takes place. Personally, I also focus on comfort for my feet to survive all the walking of long days in big conference halls.
I’ll admit it… I love wearing heels. I’m always on the hunt for comfortable, stylish shoes and went through years of trying different brands of shoes with heels. I have even tried to find comfortable flats and stylish sneakers. While sneakers are of course the most comfortable, I did not want to give up on my search for the perfect pair of heels. Luckily, several years ago I bought my first pair of Sofft shoes and they passed many years of walking miles at the Consumer Electronics Show. After I had already decided that Sofft shoes were my comfortable and stylish shoe of choice and filled my closet up with different pairs, I did get the opportunity to review some of their new 2012 Spring Summer shoes (disclosure – I received shoes as part of that review, but all of my words are my own). I had already been a Sofft Shoe customer for years before the review opportunity.

 

Here are 5 of the 7 pairs of Sofft Shoes I have purchased over the years…

 

 

My clothing strategy is to plan something comfortable for the day, that can withstand the heat of New York City in the summer -but also has layering to adjust to air conditioning indoors. Sometimes I will bring a dressy top to change into if I don’t have time to switch clothes before the night events. I also bring some dresses to change into for those nights I feel like taking it up a notch. I try to choose outfits that fit within my personal style, but also feel comfortable when I am sitting on the floor at sold out conference sessions. I have also learned that just because I love silver sequin tank tops together with a jacket does not mean that it photographs well on me (sequins can accentuate a twin mom’s tummy). I realized that for my shape I like to have solid black or jewel tones, throwing in accent pieces with patterns that works for photographs. I also like to layer with either a shirt, wrap, sweater, jacket. Lately I have been obsessing over the look of women’s tailored jackets over tee shirts as a great way to have outfits with clean lines.

 

 

 

Step 5 – At the conference, have an open mind to learn, network, have fun and meet new people: Go to BlogHer 12 with an the goal of learning, networking and having fun. Set a goal to not only connect with old social media friends but also meet new ones. Introduce yourself to the person sitting next to you. Check the pictures of some of the social media BlogHers you read about online but have not yet met and introduce yourself. Take the time to meet new people and ask them about their site and interests. At the same time, try to catch up with your existing social media friends because social networking is not complete without the “live” connection.

 

I look forward to connecting “live” at BlogHer!

 

 

 

 

 

 

 

 

 

Online Social Networking For Career Development

In my last post (Forbes.com Rules) I talked about my own experience "recession proofing" my career. I am in a panel tonight discussing this same topic so I thought I would share some of the links I found relevant. Online social networking is not only for socializing, but can be used for career building. The career building is enabled by creating an online presence to showcase skills, and extended by creating networks of online (and offline or "live") connections. These connections can be very helpful in finding out about job opportunities or companies that will be hiring. There are also many sites for working moms, which I will share on a different post.

I am currently putting all of my social networking efforts into the blogging community (Silicon Valley Moms Group and BlogHer communities), women & technology groups (like the Anita Borg Institue, Women 2.0, Girl Geek Dinners, Women Who Tech, Ladies Who Launch etc.) and online at Facebook. Many of my live business social networks were initiated online.

General career/social networking related site links:

1. The blog Brazen Careerist has these posts:

2. General online social Networking for career development info:

3. Facebook for career Networking. With Facebook it is important to create a resume worthy profile, build the right network and join career related Facebook groups (for example, Web 2.0 Entrepreneurs can join the Web 2.0 Facebook group).   

 

Blogging Software, so Many Choices…

So you want to enter the blogosphere? For a personal hobby, business, or for family communication? Here is a listing of the blog software (that I know about). I am a big Typepad fan, quick to implement and easy to use. Movable Type is better for more sophisticated sites. I have friends that use WordPress and Blogger and are also happy. Vox is great for people that want more privacy; you can control which posts are for the public or private to your groups of friends/family (whom you invite). Did I miss any???

 

BlogHer Business Live-blogging: How to Keep Out of Real Trouble

I am at New York for the BlogHer Business conference. The conference will answer the question: How can Businesses Succeed in a Social Media World?

The Day Two track “How Do I Get It Right the First Time?has three sessions that will be live-blogged. The first, “Should I blog?”, is listed on the Silicon Valley Moms Blog. Session two is here, listed below is session three.The full list of live-blog posts  and Speaker bios are listed on the BlogHer site.

How to Keep Out of Real Trouble

A closer look at those top legal and P.R. questions every business
owner or exec has before kicking off a social media program. Cautionary
tales and how to avoid becoming one.

Marianne Richmond, the moderator, writes the Resonance Partnership Blog, Conversational Media Group Blog and is the Technology and Web Contributing Editor for BlogHer. She interviewed:

_________________________________________________________________________________________

Marianne Richmond: How many people blog? How many people
blog for a corporation? How many own their own businesses? People that run their own business (blog)
have different needs then a corporate blog. There are legal and ethic issues,
and crossing the line is a big issue. Best practices are important. How to stay
out of trouble means that you plan to stay out of trouble.

Audience member: I know I can get sued for anything, but
what can I be sued for?

Karen Wickre: Context is everything.

Nina Kaufman: Two categories that independent
bloggers need to be concerned about:

  • Defamation.
    Be careful that you are not libeling people, be truthful. If you say “In my
    opinion George Bush’s policies in Iraq
    are just a front for business deals”, then you may be in trouble. You want to
    temper it for a business context.
  • Copyright:
    You need to be judicious on what you use from other people. You need to be
    original. Copyright laws want to encourage debate, but not taking someone’s
    work in whole.

Continue reading

 

BlogHer Business Live-blogging: How to Embrace the Social Media Culture

I am visiting New York for the BlogHer Business conference. The conference will  answer the question: How can Businesses Succeed in a Social Media World?

 The Day Two track: “How Do I Get It Right the First Time?” has three sessions that will be live blogged. Listed below is information for session two. Speaker bios and the full list of live-blog links are listed on the BlogHer site. The other two sessions of this track are listed here and here (Silicon Valley Moms Blog).

How to Embrace the Social Media Culture

They will take a closer look at these questions:

  • Who should blog for your company?
  • How do you enact “authenticity”?

Maria Niles moderates this discussion between Yahoo! Corporate blog editor Nicki Dugan, FastCompany.com editor Lynne D. Johnson and Weblogs Inc editor Karen Walrond (her blog is Chookooloonks).

Here are my apologies in advance (thanks Jen Lemen for the
idea): for misspelling, missed names and other tragedies of being in a rush.
Everything is a serious approximation of what was said.

_________________________________________________________________________________________

How to Embrace the Social Media Culture

Maria Niles: Welcome everyone, we will going to get started.

(Speaker Introductions)

Nicki Dugan. I run the corporate blog Yodel Anecdotal. The
corporate blog is the umbrella and the product blogs are vertical. 55 employees contribute to the blogs.

Lynne Johnson: I have a personal blog for 6 years, I am
Senior Editor of the FastCompany website but I also manage the staff blog (news related).
We also have FC expert blogs where we recruit technology, leadership, and so
on. It is my job to put our guidelines and help the blog sound like
FastCompany.

Karen Walrond: I am with Weblogs Inc, My blog chookooloonks
chronicles how my daughter came into my life. Weblogs inc’s products are our blogs (including Engadget, Styledash,
Blogging Baby, Slashfood). We make money on advertising.

Nina Belcher: I am a lawyer that represents clients that are
afraid to blog. They ask “How could that not blow up on us?”. How can blogging
help larger companies?

Nicki Dugan: It was hard to talk our legal team into doing a
blog, because there is so little control you have about what comes back to you.
I told them that people are already talking about us, blogs give us a chance to
join in on the conversation. We have guidelines and a review process. We worked in partnership with the legal team,
and tried to be edgy. The more reverent we are the more well received it will
be. It took a couple of weeks to click for them that it was not such a scary
place.  We had an innocent blog posting
about a new feature, Digg fashion thumbs up and thumbs down on new features.
Digg fans felt that we stole something from them. The comments started to turn the tide: “Isn’t
it a good idea that Yahoo gave users a voice in product features”. It turned
into a positive experience.

Karen: I was also a lawyer, and I keep hearing
people say “those darn lawyers”. But I am also a blogger so I see both sides.
The authenticity of voice is very powerful. You should not just get anyone off
the street to blog for your company. You need someone that has a good
understanding of what the goals of the corporations are (even if they are not
writing about the goals). So they know what is risky, then the corporation
needs to let the writer go – you need to offer them a certain amount of trust.
There are SEC guidelines that require training, but trust is important.

Continue reading