Monday Linklove – The Wired post titled "What Do Women Want? Less Pink, More Tech". Finally, the word is out that women want the strong stuff when it comes to technology gadgets. Many moms I know are equal or even more geeky then their husbands are. Or is this unique for Silicon Valley? I suspect not so… But who knows…
Welcome To The New TechMamas.com Website!
Welcome to the new and improved TechMamas.com website! My old blog was on Typepad and I just finished a redesign to move to WordPress. So if this is the first time you either visited my site – or are coming over from my old site R ...
CES 2012 – Tech Adventure
International Consumer Electronics Show (CES) is a yearly conference held in Las Vegas that focuses on none other then my favorite topic: consumer electronics across all product categories (including emerging tech, hardware, software, gamin ...
Macworld 2012
Macworld/iWorld is “ifan” event (not associated with Apple computer) where those that have Apple related products, apps or content gather and share. I went to look for new products to share that are relevant for families -but al ...
Connecting With The RickiLakeShow
I have been a fan of Ricki Lake for some time and was excited to see her on Dancing With The Stars. Putting my own fantasies aside of dancing on the show with those fantastic costumes, I was rooting for her to win as a fan and as a fellow w ...
New Release: “Double Fine Happy Action Theater” – A New Kinect for Xbox 360 experience for families
Our family loves our Kinect for XBox 360 as family entertainment with a gesture tech slant. We always enjoy trying out the new activities and games that come out for the Kinect, especially ones for all ages. I just received a press release ...
Social Shield: S.O.S. for Parents Trying To Understand Social Networking Terms
SocialShield Releases the Top Social Networking Terms Kids Don’t Want Their Parents to Know Sheds light on the latest lingo kids are using to hold illicit, risky or secretive conversations As a parent of a tween, I am well aware of the l ...
Disneyland Explorer – a Disney Parks App for iPad
Part of the excitement of our family trips to Disneyland is going online to plan our trip. Our kids love helping to collaborate so we can fit in all of their favorite Disney experiences in the trip. We have also found all the Disneyland mob ...
I don’t mind pink gadgets if it’s just another color in the line. To each their own.
But I’ve come to hate pink and what it represents when it comes to women specific gadgets. Pink is the color of the generic female consumer, who often needs things dumbed down to her level. It’s easier to paint it pink and remove “intimidating” features than to figure out what might grab the attention of a given subset of women. And I think the designers forget that the women of Gen X and Y have no reason to want a dumbed down version.
Tech companies ought to take a page from the bike industry. Women specific design (WSD) bikes rock. The primary “women specific” feature isn’t a coat of pink paint and girly decals, it’s a bike with a geometry designed to be a better fit for the average woman than traditional bike geometries.